Selected Market Context
Where to Focus
Country ranking for all equipment in 2024. Select a market to update the dashboard.
- Germany$398.3M1,729.4 units
- France$333.7M1,436.9 units
- Italy$202.8M883.5 units
- United Kingdom$194.4M830.6 units
- Spain$142.6M619.8 units
- Rest of Europe$121.5M511.0 units
Market value is concentrated in the largest national markets, so commercial focus on the leading countries reaches most of the European opportunity before smaller markets are addressed.
What Is Happening Now
European construction-equipment sector context.
Sharp market correction
Moderate recovery after the 2024 downturn
CECE considers further moderate recovery realistic
What Is Driving the Market?
Ownership access
European rental fleet context
View analysisReplacement dynamics
Replacement cycle input remains open
View analysisEquipment mix
Construction share of annual OHEV units
View analysisCompetitive pressure
Relevant heavy-duty portfolios profiled
View analysisGrowth & Propulsion Context
Source growth rates and propulsion composition for the active selection.
Research Callouts
- Construction represented 60.5% of European OHEV market value and 45.1% of annual market units in 2024, making construction the largest application by value in the embedded dataset.
- The European low-voltage accessories/tools aftermarket context was $474.4M in 2024, equal to 72.0% of the $659.0M total low-voltage context market; the aftermarket share is 71.0% in 2026 and 69.0% in 2030 in the embedded series.
- Rental companies are strategically important to the ownership question: Off-Highway Research reports more than 68,000 compact, earthmoving and materials-handling construction-equipment purchases by European rental companies in 2024 and a rental fleet close to 700,000 machines.