OHEV Market Value
$1,393.3M
Europe · All Equipment · 2024
A · Market snapshot
Where is the market and which machines matter?
Annual Market Units
6,011.2
Annual market flow, not installed base
Construction Share of Value
60.5%
Construction application within OHEV value
Installed Equipment Base
Not quantified
Machines operating in the selected market
B · Geographic opportunity
Country Ranking · All Equipment · 2024
Select a market to move the whole dashboard into that country context.
- Germany$398.3M1,729.4 units
- France$333.7M1,436.9 units
- Italy$202.8M883.5 units
- United Kingdom$194.4M830.6 units
- Spain$142.6M619.8 units
- Rest of Europe$121.5M511.0 units
Key takeaway
Germany and France lead European off-highway market value, making them the natural first markets for a construction battery programme.
Selected market
Europe · 2024
OHEV Market Value$1,393.3M
Annual Market Units6,011.2
Source Value CAGR (2024–2034)25.8% CAGR
Source Unit CAGR (2024–2034)23.4% CAGR
Installed BaseNot quantified
C · Equipment mix
Compare Equipment Categories · Europe · 2024
Select a category to filter the dashboard to that equipment type.
- Excavators$677.3M1,786.5 units · 25.0% CAGR
- Loaders$327.3M772.6 units · 25.5% CAGR
- Trucks / Haulage$30.6M65.3 units · 34.8% CAGR
- Other Equipment$358.2M3,386.9 units · 26.4% CAGR
D · Ownership structure
Who controls the machines?
Select an owner group to see the supporting evidence held for it.
Ownership of installed base
Rental CompaniesShare not quantified
Contractors / Fleet OwnersShare not quantified
Dealers / TradersShare not quantified
OtherShare not quantified
Installed base by equipment · Europe
ExcavatorsAdditional research required
LoadersAdditional research required
TelehandlersAdditional research required
Haulage / Other EquipmentAdditional research required
European rental equipment purchases (2024)>68,000 units
European rental fleet contextClose to 700,000 machines
Installed base by owner typeNot quantified
Rental companies account for more construction-equipment purchases than any other customer type in Europe in the cited Off-Highway Research study.
Key takeaway
Rental ownership is concentrated in a small number of large fleets, making them commercially easier to target than fragmented independent operators.
E · Key accounts
Representative European Ownership Accounts
Select an account for the full profile.
| Company | Owner Type | Scale | Countries / Footprint | Equipment Relevance |
|---|---|---|---|---|
| Loxam | Rental Company | ~600,000 fleet pieces excluding accessories; 1,042 branches in Europe (31 Mar 2025) | Operations in 30 countries across four continents; large established European presence | Generalist construction/civil-engineering equipment plus specialist equipment |
| Boels Group | Rental Company | >882,000 rental items and 817 depots across 27 countries (2024 sustainability reporting) | 27 countries | Broad equipment, machines and tools; construction and non-construction end markets |
| Zeppelin Rental | Rental Company | >140,000 machines and devices; >195 locations | 8 countries | Construction, industry, trade and events; Caterpillar and other manufacturers |